YogscastSjin initially served as a channel for Sjin to upload his Let's Build series on to, alongside a few random playthroughs of games, like Tera or Dear Esther. Over time the channel evolved and now Sjin uploads a number of videos daily. It is the third Yogscast channel to reach 1,000,000 subscribers.
He is our case study for persona because he adapts to his situation and company. Sjin understands the importance of consistency in certain things (like series uploads and building lore and audience relationship) but flexibility in others (such as his interactions with other Yogscast members and a willingness to start from scratch on a new project or series). Way to go Sjin!